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International to transnational strategies

International to transnational strategies

Q If a firm is changing its strategy from international to transnational, what are the most important challenges it is likely to face in implementing this change? How can the firm overcome these challenges? Present your answer in a clear and concise manner.

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There will be several challenges if a firm is changing its strategy from international to transnational and those involve lack of flexibility, and problem in capturing a national responsiveness. With the help of the core competencies, a firm can focus on its international strategy whereas the transnational strategy focuses on different and simultaneous attainment of the experience and locations.